18 Great Books on Social Media (Part 1)

By now, it should be quite obvious that the future (and current state) of the Internet is the Social Web. Therefore, it should come as no surprise to know that there are literally 130 plus books and probably an equal number of eBooks that have been written about Social Media thus far.

In my effort to present you with a few insightful books on the ever-so popular topic, I decided to split the article in 3 parts in order not to end up with a mile long post :)! Like I said, there are many good books on the topic, so feel free to add on or contribute to this list.

*See Part 2 of 18 Great Books on Social Media

*see Part 3 of 18 Great Books on Social Media

[Books 1 to 6]

1. The Social Media Bible

the social media bible 18 Great Books on Social Media (Part 1)

“The Social Media Bible” will show you how to build or transform your business into a  social media-enabled enterprise where customers, employees and prospects connect,  collaborate and champion your products, your services and your way of doing  business.

Using the systematic approach presented in this comprehensive guide, you’ll learn how  to:

  • Increase your company and brand value by engaging people in new forms of  communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and  employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

You can buy this book from Amazon.


2. Trust Agents

trust agents 18 Great Books on Social Media (Part 1)

In “Trust Agents”, two social media veterans (Brogan and Smith) show you how to tap into the power of social networks to build your brand’s influence, reputation and profits.  Today’s online influencers are web natives who trade in trust, reputation and relationships using social media to accrue the influence that builds or brings down businesses online.

The book explores how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are “trust agents,” the key people your business needs on its side.

Part career advice, part communications management, and part technology know-how, “Trust Agents” aims to deliver high level theory, actionable next steps and stories and case studies to bolster the opinions and experiences of the authors.

You can buy this book from Amazon.


3. The New Community Rules: Marketing on the Social Web

the new community rules marketing on the social web 18 Great Books on Social Media (Part 1)

The explosion of social media can present a great challenge to marketers. By reading this book, you’ll understand how social web technologies work and learn the most practical and effective ways to reach people who frequent social media sites.

The new Community Rules” cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

This book will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness;
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web
  • Tap into the increasingly influential video and podcasting market
  • Discover which tactics work – and which don’t – by learning about what other marketers have tried

Tamar Weinberg is an expert in social media and viral marketing as well as an Internet Marketing Consultant and prolific blogger. You can follow Tamar’s work at her very insightful blog Techipedia.

You can buy this book from Amazon.


4. Six Pixels of Separation

six pixels of separation 18 Great Books on Social Media (Part 1)

A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected.

This book integrates digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories such as one Gary Vaynerchuk of Wine Library, who transformed his parents’ New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers, “Six Pixels of Separation” offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base.

You can buy this book on Amazon.


5. Social Media Marketing: An Hour a Day

social media marketing an hour a day 18 Great Books on Social Media (Part 1)

Written by a social media marketing expert, this book eschews theoretical surveys of social media marketing to focus on practical, how-to advice for understanding social media, developing a social media marketing strategy, implementing the campaign and then measuring results.

“Social Media Marketing: An Hour a Day” is filled with interesting case studies, step-by-step guides and hands-on tutorials. It is written in the popular Hour a Day format, in which intimidating topics are broken down into easily approachable tasks.

If the idea of starting a social media marketing campaign overwhelms you, the author of this book will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, you will learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts and user-generated content sharing sites like YouTube.

You can buy this book on Amazon.


6. Socialnomics

socialnomics 18 Great Books on Social Media (Part 1)

“Socialnomics” is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs and reach consumers directly.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn’t part of your business strategy, you’ve already fallen behind the curve-and your competition.

In “Socialnomics”, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through  popular social media platforms.

You can buy this book on Amazon.


*Note 1: The descriptions that are under each book cover have been taken from the original sites or authors and have been slightly modified/reworded.

*Note 2: Part 2 will shortly follow in the next post with another 6 great books on Social Media.

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About the Author

Ingrid Abboud aka 'Griddy' is a whole lot of things with a ridiculous amount of interests. For one, I'm a Social Media enthusiast with a tremendous passion for writing and blogging. I'm also a pretty cool Copywriter but a more serious MarCom Consultant. But most of all, I'm the proud owner and driving force behind nittyGriddy.com - A Kinda Social Media Journal with Net News & more.

  • http://twitter.com/skypulsemedia Howie at Sky Pulse Media

    I have been wanting to read Mitch Joels book. But first there is one by George Parker The Ubiquitous Persuaders.

    • http://dannybrown.me Danny Brown

      Hi Howie,

      Read the blogs of most of the authors – the books are usually an extension of these. And it saves you money to spend on Project Jack Bauer instead, by that nice Gini Dietrich lady. 😉

      • http://twitter.com/skypulsemedia Howie at Sky Pulse Media

        Hi Danny you are so correct. Actually I start with Bloomberg, Business Week, the Economist, Fortune etc and have some economics blogs I read. And I have my list of ad/marketing industry blogs I read because I find the people interesting and different including yours. I have them listed on my own blog (Ingrid’s and yours are there) so I just go there and click away. And I get like 50 emails a day from AdWeek, AdAge, MediaPost, BNet, Smart Brief, UGH! I actually spend way too much time reading should be out drinking more…but then I used to be the opposite so maybe its a good thing =)

        I have actually been blessed that my work history was so varied. I have experience in almost every aspect of business except for accounting (but my Finance Degree fixes that) and HR. And since I sold industrial parts (things that control and condition fluids and gases) for many years that went into every type of machine or physical plant imaginable I got to see all these businesses operate first hand. And of course everything had the good, the bad, and the ugly. That’s why I tend to read history and sci-fi fantasy when I do the book thing. I will have business overload if I don’t.

        • http://dannybrown.me Danny Brown

          Business Week is great, mate. To be honest, I don’t think I really read many business books any more (although David Siteman Garland’s is good, because he writes as he blogs – very passionate). I ten to do what you do, and read blogs for insights – far prefer escapism in my books.

          Mind you, some of the “business books” I’ve read have been more like escapist fantasy than actual business expertise, hehe… 😉

          • http://nittygriddy.com/ Ingrid Abboud

            Carry on you two :). A pleasure to have you both here.

            Oh, and Danny – I’ve been wanting to get my hands on that book so I can read it. I’ve been hearing so much about it – especially from you.

            • http://dannybrown.me Danny Brown

              Well worth getting if you get the chance. :)

              • http://nittygriddy.com/ Ingrid Abboud

                I will definitely. Will stop by Virgin this week to see if they have it – if not – will resort to Amazon or David’s site – depending on where it ships to.

                Thanks Danny

      • http://nittygriddy.com/ Ingrid Abboud

        Hmmm…Good point Danny :). Both of them.

        • http://dannybrown.me Danny Brown

          Gini pays me to promote Jack Bauer at every turn 😉

          • http://nittygriddy.com/ Ingrid Abboud

            Nice! How do I get in on that? LOL

    • http://nittygriddy.com/ Ingrid Abboud

      Hey Howie,
      I’m not familiar with that book. Thanks for pointing it out :).

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